You're putting AI
into workflows
you can't see
Get an X-ray of employee workflows
FOUNT reveals how your employee workflows actually unfold, so you can redesign based on reality and make AI work for the people doing the job.
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Trusted by enterprise leaders at
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When you can’t see the employee workflow, your AI efforts
don’t unlock full value.
Existing methods to analyze
people's
workflows don’t cut it.
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Redesign looks right on paper, not in practice
The picture you redesign from – process maps, job descriptions, select interviews – don’t reflect the full messy reality workers face.
Re-designs with AI overlook opportunities & issues that jeopardize AI adoption and value.
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Adoption is up, yet business value isn’t
The signals you’re watching track usage and clicks, or lagging results.
None measure whether workers are reaching their outcomes faster, easier, or better – and what to do if they aren’t.
You don't know what to scale, fix, or stop
When something works, you don’t have enough evidence to scale or replicate what triggered productivity gains.
When something underperforms, you can’t tell whether to fix it or kill it entirely.
See what’s really happening in
employee workflows – from the worker’s perspective.
Map the workflows
Bring a transformation plan or business problem you’re trying to solve, FOUNT helps you identify which employee workflows to measure, and what to ask about each.
Hear from workers
FOUNT asks workflow-specific questions about what’s going well, what’s not, and what workers would change. Less than 2 minutes from a small number of workers to give feedback on one workflow – enough to be statistically robust, not anecdotal.
Identify workflows requiring focus
Every workflow gets a scorecard - this quantified workflow data allows you to compare across workflows to prioritize those with most opportunity.
Route workflow insights to the right owner
Workflow insights feed AI, IT, Ops, and HR and the AI agents themselves. Each owner sees what they uniquely can fix in context of the workflow. No more siloed dashboards. No more conflicting priorities.
Monitor the impact of your actions
FOUNT remeasures the workflow as it changes so you can confirm whether the enablers you’ve deployed (e.g. AI) actually made it better, easier, and faster.
Annual cost savings
time saved across employee workflows
hours in released capacity annually
employee satisfaction
score in ai tools adoption
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FOUNT is helping us unlock value by revealing where friction exists across any employee workflow we care to accelerate. We are relying on it to build a sustainable, scalable model to understand how our HR products and services are performing from our customers point of view to drive continuous improvement. It's also helping us evolve and transform work with AI, bringing critical insights on time spent and friction in job-specific workflows.
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Staff VP, HR Transformation
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The core details that [FOUNT] data provides is what is so valuable. We're not guessing. We have a lot of very clear indications of where we need to focus, and the ability to see improvement over time as we make interventions and decide how to invest and focus on the things that will add the most value. It helps get everybody on the same page and aligns us around this broader objective, which is why we're really trying to look at experience from an end to end cross functional perspective.
Sr. Vice President, Head Global HR Operations and Shared Services
Unlike any provider out there, FOUNT’s unique approach to experience measurement and friction identification is helping us scale an approach to make work better, easier, faster for our employees and drive superior customer experiences.
SVP Experience (Customer and Employee)
That data pinpointed exactly where bottlenecks occur, which segments have the most challenges, and the relative severity of each friction point. This clarity has been invaluable in helping us to prioritize our improvements to maximize impact…
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David Gill
FOUNT has been an invaluable partner throughout our transformation journey. Their data has provided unmatched clarity into the real experiences of our sales and recruiting teams, helping us identify high-impact friction points and prioritize what matters most. Their exceptional support during large-scale change initiatives has equipped us to navigate complexity with confidence, align feedback across priority projects and accelerate adoption of new ways of working.!
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Michelle Webb
Resources
Fresh perspectives about reducing work friction and improving employee experiences.
LIVE Webinar – July 9th for SSON Network. Beyond AI Hype: How to De-Risk Your GBS Transformation with Friction Data
LIVE Webinar | July 9th | 10 AM EDT
Today, ambitious GBS leaders are expanding the way they define transformative business value. Whilst their goals are growing, the data they use to de-risk their transformation hasn’t changed much.
This webinar will spotlight how GBS leaders are fixing a bigger problem: the way they measure work.
Process Mining, SLAs, and ticketing systems only tell what happens after something goes wrong. They don’t show how to prevent problems before they start.
In this session, you’ll hear real stories from leading GBS teams using a new kind of data – called friction data – to find and fix what slows workers down and leads them to reject new digital and AI-powered GBS tools.
In this session, you’ll hear how GBS teams are using friction data to:
✔ Accelerate AI and digital tool adoption
✔ Bridge silos and unify service delivery
✔ Free up to 2 hours of productive time per worker, per day
What You’ll Learn:
- Why friction data is a leading indicator for successful digital and AI adoption
- How to apply a proven framework to proactively measure day-to-day friction
- How a unified friction data model creates better GBS experiences across HR, Finance, Procurement, and IT
Speakers
Christophe Martel
CEO and Co-Founder, FOUNT Global
Christophe Martel is the co-founder and CEO of FOUNT, a SaaS platform that helps companies identify and remove work friction. He has 30 years of experience helping organizations improve the way their people work. He was formerly Chief Human Resources Officer at talent management and employee experience consulting firm CEB, which sold to Gartner for $2.7 billion in 2017.
Stephanie Denino
Director of Applied EX practice, TI People
Stephanie Denino is the Director of Applied EX practice at TI People – an employee experience consultancy (EX). Stephanie works with leaders who are eager to shape and apply the practices that will allow them to systemically improve experiences for and with their people.
Lucy Hughes
Senior Vice President, Head Global HR Operations and Shared Services, PepsiCo
Lucy Hughes is a strategic HR executive at PepsiCo with deep expertise in HR services, systems, and global shared services. She brings extensive experience in talent management, organizational development, and transformation, consistently leading complex, outcome-driven projects. Known for driving sustainable performance and large-scale change, Lucy excels in identifying key challenges and delivering impactful, results-focused solutions.
How Customers Use FOUNT: Accelerate AI Adoption, Reduce Waste, and Measure ROI Sooner
No organization would throw money at a major investment without plenty of good, solid data. But even companies that understand the importance of data don’t always approach their business problems with the right data.
To wit, any project, issue, or investment that centers on employees and the work they do (and let’s face it, that’s most of them) needs to take into account exactly how that work unfolds. This is where detailed work friction data – which helps uncover employee pain points and the obstacles that prevent them from doing their best work – becomes important.
But what does a work friction approach actually look like in practice? The following five use cases from FOUNT clients (some in composite or with altered details to preserve anonymity) show how having this crucial data at their disposal translated into better real-world results.
1. Accelerate AI Adoption
A large financial firm came to us for help understanding why it wasn’t seeing the expected productivity increases from some of the new AI tools it introduced to its IT division. In fact, productivity was flat, even though AI tools can often improve productivity by 66 percent for complex office tasks.
Particularly surprising: while research shows that junior employees tend to benefit the most from AI tools, this organization’s less-senior developers were actually seeing the worst productivity outcomes.
In surveying the employees working with the new chatbots and code assistants, we uncovered two key points of work friction, specifically for the junior developers. New chatbots were not able to access necessary data, and the output of new AI code assistants required manual reviews.
In short, these now-automated tasks had actually become more cumbersome and time-consuming than they were before the AI.
This work friction data helped reveal the everyday pain points of the tool – things the company would have never known without getting deeper into the weeds of the work itself. Better still, now the firm knew what to adjust with its AI tool to make it easier for its employees to use.
Those fixes ultimately helped the organization realize the productivity increases and cost savings ($5.4 million per year) it had hoped the tools would provide.
2. Fix What’s Plaguing Your Digital Transformation Project
About 70 percent of digital transformation projects fail, but most companies don’t know why. For example, one FOUNT client that had recently switched to a new CRM for its sales team was finding decent adoption rates after several months, but no corresponding uptick in productivity. While the firm could easily track adoption data, this information didn’t explain exactly how the CRM was (or wasn’t) working for its sales team or how it might be tweaked to better meet their needs.
By collecting data from sales team members with an eye toward uncovering their work friction, we were able to see that…
- Some employees didn’t like certain aspects of the new CRM and had gone back to doing key tasks such as forecasting on spreadsheets.
- Others were willing to try the forecasting function in the CRM, but because they weren’t sure how to use it they were getting bogged down, hurting their overall productivity.
- Some had gotten frustrated by the system as a whole, so they were logging in to access their contacts (which boosted adoption numbers) but not actively using the CRM for anything else.
With this more granular level of detail, the firm was able to find the “why” that adoption rates alone couldn’t explain. That is, did the problem lie in the tool itself (and, if so, what those problems were), the training, or something else that could be reconfigured? Now there was a clearer path forward for making changes.
Digital transformations are notoriously challenging. Definitive ROI metrics on a new tech tool might not be realized until months or years later. But work friction data helps diagnose in the early stages and in a scalable way where problem areas may lie, allowing you to correct course more quickly.
3. Pinpoint the Sources of Product Waste
Product waste overruns were becoming a significant headache for one major CPG firm – particularly within its loading and shipping processes. Naturally, the company wanted to find out what was behind the problem.
The firm turned to FOUNT to see if work friction data could help uncover exactly where in the process things were going wrong. We collected data from a variety of employees in loading and shipping roles about their pain points and frustrations.
We were able to determine where these employees were encountering friction in their workdays, such as where there were inconsistencies in packing and loading, when they had to come up with an improvised workaround, and when communication between roles broke down.
With this kind of detailed data in hand, the company had a better understanding of the underlying issues and so knew exactly where to focus its efforts to fix the problem. The changes positioned the company to reduce waste by 20 percent.
4. Hold on to Your Best Employees
Employee disengagement and attrition can cost a median-size S&P 500 company between $228 million and $355 million a year in lost productivity. As an example, in one telecom company we worked with, low engagement was leading people to leave the company at an unacceptable rate. And because hiring and onboarding new employees was such a costly process, the situation was quickly becoming untenable.
We looked at current workers across a wide range of topics, and soon discovered that one significant pain point for many new entry-level hires in particular was the lack of a defined career path. Unable to get any clear parameters for advancement from their managers – and often unable to even have that conversation – many got tired of waiting and decided to leave.
By examining this kind of specific work friction data, the company was able to identify and better understand a major source of frustration that was leading good employees to leave. As a result, the organization prioritized career conversations both in its onboarding system and as an ongoing management focus.
5. Give Your Customers a Better Experience
Many of the issues these companies were dealing with not only resulted in unnecessary costs for themselves; in many cases they eventually trickled down to a worse experience for their customers:
- Product waste issues led to inefficiencies in the supply chain, leaving customers without the inventory they needed.
- A poor transition to a new CRM showed up in several awkward or disjointed sales transactions.
- High attrition led to an influx of inexperienced new hires in customer-facing roles.
Customer experience, of course, can be difficult to quantify, but there’s no question that it is both extremely visible and extremely high-impact. For example, 74 percent of people have experienced a product or service problem in the past year – and about a third of them take to social media to voice their displeasure.
No company needs that type of negative press. By eliminating work friction, you can help keep it at bay.
Define the Problem to Determine a Solution
Work friction may seem abstract, but as these real-world use cases clearly demonstrate, it has tremendous value in several key areas. It’s the kind of data that can give companies greater insight into the pain points and obstacles their employees are encountering in their work, which in turn not only helps them define problems but points to possible solutions.
In other words, eliminating work friction can result in not only more satisfied employees and customers, but also the kind of measurable improvements in productivity, cost savings, attrition, and more that can make a big difference in any organization.
Curious about how work friction is weighing down your company’s growth? Check the latest Case Study
FOUNT Global, Inc. Awarded AFWERX SBIR Phase I Contract to Address Work Friction for the Department of the Air Force
WASHINGTON, DC / ACCESSWIRE / June 6, 2024 /
FOUNT Global, Inc. announces it has been selected by AFWERX for a SBIR Phase I contract in the amount of USD $74,885.00 focused on “Work Friction Commanders Decision Tool” to address the most pressing challenges in the Department of the Air Force (DAF). The Air Force Research Laboratory and AFWERX have partnered to streamline the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) process by accelerating the small business experience through faster proposal to award timelines, changing the pool of potential applicants by expanding opportunities to small business and eliminating bureaucratic overhead by continually implementing process improvement changes in contract execution. The DAF began offering the Open Topic SBIR/STTR program in 2018 which expanded the range of innovations the DAF funded and now on May 13, 2024, FOUNT Global, Inc. will start its journey to create and provide innovative capabilities that will strengthen the national defense of the United States of America.
“We are honored to be selected by AFWERX for this opportunity. At FOUNT, we are committed to delivering actionable insights that address work friction and supporting the mission-critical needs of the Department of the Air Force.”
Ian Powell, Chief Sales Officer
The views expressed are those of the author and do not necessarily reflect the official policy or position of the Department of the Air Force, the Department of Defense, or the U.S. government.
About FOUNT Global, Inc.
FOUNT is a SaaS technology provider focused on identifying, quantifying, and reducing work friction. The platform leverages targeted surveys and powerful analytics to provide enterprise business leaders with actionable insights. With over 7 million friction data points available for benchmarking, these strategic insights support digital transformations, optimize AI adoption, uncover hidden organizational work friction, resolve operational challenges, and improve productivity. Founded in 2022, FOUNT has headquarters in Washington D.C., London, and Hamburg. Visit www.getfount.com for more information.
About Air Force Research Laboratory (AFRL)
The Air Force Research Laboratory is the primary scientific research and development center for the Department of the Air Force. AFRL plays an integral role in leading the discovery,development, and integration of affordable warfighting technologies for our air, space and cyberspace force. With a workforce of more than 12,500 across nine technology areas and 40other operations across the globe, AFRL provides a diverse portfolio of science and technology ranging from fundamental to advanced research and technology development. For more information, visit www.afresearchlab.com.
About AFWERX
As the innovation arm of the DAF and a directorate within the Air Force Research Laboratory, AFWERX brings cutting-edge American ingenuity from small businesses and start-ups to address the most pressing challenges of the DAF. AFWERX employs approximately 325military, civilian and contractor personnel at six hubs and sites executing an annual $1.4 billion budget. Since 2019, AFWERX has executed 4,697 contracts worth more than $2.6 billion to strengthen the U.S. defense industrial base and drive faster technology transition to operational capability. For more information, visit: www.afwerx.com.
Company Press Contact:
press@getfount.com
SOURCE: FOUNT Global, Inc.
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General FAQs
FOUNT is a workflow intelligence platform. It tells you where work actually breaks down — capturing effort, time, and friction at the workflow level across tools, processes, and teams. It connects that data to the right owners (humans or AI agents) so they know exactly what to fix.
FOUNT is built for operating leaders accountable for the performance of work being changed by AI - Chief AI Officers, COOs, Heads of Transformation, and CTOs. Function and Department-level leaders in Engineering, HR, Sales, Customer Service, Finance and GBS roles use it to own specific workflow improvements.
Most approaches measure tool adoption or satisfaction. FOUNT measures the workflows themselves, asking the workers running them what’s helping, what’s not, and what they’d change. It takes 90 seconds per worker, 50 responses per workflow. It runs through the LLM your team already uses via MCP, combines with other operational data already available in your AI environment, and routes action to the right owners, including AI agents.
AI is changing how work gets done faster than most organizations can measure. Every function is rolling out new tools, redesigning processes, and deploying agents - but what workers actually know about those changes stays trapped in meetings, message threads and silent workarounds.
FOUNT offers options such as a 6-week proof of concept, pilot programs, or license agreements. Pricing depends on scope and scale. Contact our Sales Team for details.
FOUNT asks workers directly a series of targeted questions about their workflows. Each measurement takes 90 seconds per person and requires around 50 responses to surface sharp, actionable insights on a single workflow.
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